Women are from Venus and men are from Mars talks about how women give the same amount of points for each gift no matter the size. So, a small continuous stream of gifts makes the most sense. This evaluation method makes sense. The woman is really checking loyalty, so the actual gift value is less important. She is programmed to identify a man who will continuously take care of her and her children. Consider the extreme opposite, a man might give up a few hundred dollars in one night for a prostitute, but it doesn't prove loyalty at all.
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