When one of our interns suggested adding an app store to the business, it made me think, we are trying to focus rather than expand out. It's like the root of a tree, we are at the trunk and moving down to the end of a root to find a source of water (money). We may not know exactly which root yet, so it's something like a depth first search. When we find water, we can sustain the business, and then we can trace down many more roots. (Each path from trunk to tip is a business vertical.)
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