There are conscious and unconscious desires and planned behaviors that lead to desired goals, but there's another category of desires, one where the behavior leads to a distant result, but the human needs no conscious or unconscious understanding of the action. For example, women want to maximize their beauty. They work on this even before they understand that it will increase their reproduction and survival potential. For the same simple reason many human behaviors exists, those who had the inclination contributed more to the gene pool.
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